This week Ministry of Sound announced the arrival of a new cutting edge sound system, Dolby Atmos, that will bring “a complete paradigm shift in how consumers experience music”. We got the chance to experience the difference for ourselves and find out what this means for DJs, clubbers, and the future of Ministry of Sound.
Since the Ministry of Sound club opened its doors in Elephant and Castle in 1991, it has been at the forefront of cutting edge audiovisual technology, firmly establishing itself as a destination venue for clubbers from across the Capital and beyond. Recent years have seen the competition between venues reach fever pitch, and along with the growing pressure from local councils to crack down on nightlife and capitalise on valuable real estate, the modern London club has needed to develop an edge. For MoS, that may well be Dolby Atmos – an immersive sound system coming to The Box room in 2016.
Gabriel Corey, product manager of Dolby Atmos, explained the idea behind the new system. Originally developed for the cinema, the developers were approached by music artists who wanted to know how they could incorporate surround sound technology into a DJ set or live show. At this point, that technology did not exist – so they decided to work with the artists to make it a possibility, and where better but in the Ministry of Sound, an establishment “originally completely designed around the principles of sound.”
DJ, Producer and owner of Circus Recordings, Yousef was on hand to demonstrate the new system.
Within The Box, overhead speakers have been added to complement the existing 6 stacks around the room so that elements of a track can be moved around in real time. The result is truly impressive – tracks played in surround sound give the feel of being in front of a live band, but even more so, as if the players are around the room and the vocals are being belted from the rafters. A side by side comparison to the classic stereo sound makes a clear case for the superiority of the Atmos system. However, discussions with other DJs and producers in the room have raised a common concern – the time commitment involved in preparing a set for this new system. There’s no way of just ‘turning up’ and making use of it – tracks need to be specially prepared and with many acts playing two or more sets in a night, the question is whether DJs simply have the time to use Atmos to it’s full potential.
In order to convince consumers and DJs alike, MoS are running a residency from January with a range of events spanning different genres to showcase the sound.
Kicking off with Hospital records and with Yousef bringing Circus to the venue in March, the residency culminates in September to coincide with Ministry’s 25th anniversary. It’s hoped that by then, clubbers and artists alike will agree that this new technology is the future of music events. Whether Dolby Atmos is a hit with clubbers or not, it’s great to see new ideas and investment in our Capital’s nightlife, and we can’t wait for the residency to begin.
Tickets and full residency details will be announced soon via http://www.ministryofsound.com/club